The contest was competitive, but MMA Surge prevailed and was chosen as the grand prize winner. Competing against 250 other commercial entries meant the our storyline, production, editing, and overall execution had to be perfect.
We got creative with the staging for this one. We decorated our friend’s warehouse and and created the perfect jungle-themed set. We went bananas for this shoot because we got to do everything ourselves. We taxed ourselves with tasks like idea staging, location scouting, editing, and overall production. We think our overarching goal to turn a person into a gorilla while drinking HowlerHead was executed well. Check out the finished product below!
Howler Head Whiskey is one of the fastest growing whiskey brands in the world and is the official flavored whiskey partner of the UFC. It features real Kentucky straight Bourbun Whiskey with natural banana flavor. Dana White even says it’s “By far the best whiskey I’ve ever had”.
Winning this contest allowed us a two week stay on UFC Fight Island. This was a once-in-a-lifetime experience and we even got to attend all three UFC events including the front row fight to Conor McGregor vs. Dustin Poirier.