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Timex Group teams up with SURGE PRODUCTIONS and UFC fighter Sean O'Malley for an epic commercial campaign in Peoria, Arizona. When you're UFC fighter Suga Sean O'Malley, you don't have time to train, which is why he hires professional ninjas to attack him at any moment!

There's something about Nana that seems to share a striking resemblance to Sean, we just can't quite put our finger on it. Ahh, I know, it's the pink hair! The production team behind the series made a rhetorical decision to play off O'Malley's colorful persona and style, focusing on pink as depicted in the set design and wardrobe.

The project was led by Executive Producers Garrett Marchesano and Ashley Marchesano, and directed by TV commercial director Brandyn Bordeaux, the same team known for a variety of Bruce Buffer ('It's Time!') commercial campaigns.It took an army of thirty cast and crew to turn around a quick pre-production for this TIMEX commercial series.